The Emergence of the Beverage Industry
- Piyush
Mathur
The Beverage
Industry is one of the most leading
industries in the world. Various products over the years have found themselves
placed in the one of the two categories of this Industry. Where the Alcoholic
segment included drinks like wine, distilled spirits and brewery, the Non
Alcoholic category comprised of soft water, canning, fruit juices, coffee and
tea etc. Various new products are introduced every day in the Beverage Industry
and surprisingly according to an estimate, in 2013; the beverage market value
worldwide amounted to about 1.84 billion U.S. dollars. The forecast of 2018
market value sums up to 2.24 billion U.S. dollars. Seems like a vision right?
The
invention of the beverage industry dates to the 19th century, when
Nicholas Appert coined canning and Louis Pasteur introduced pasteurization.
Worldwide, the beverage industry has coined a respected and reputed designation
while it has also enhanced its position to a leading segment in the Global
perspective.
Prior to the
Indian revolution, people consumed food and drinks mainly from local markets
and there was no availability of packaged items. With the emergence of World
War-II, a fertile ground for innovations in the food industry was laid. This
paved the way for major reformations and improvements in the development of the
Food Industry. With convenient product distribution and cold storage
facilities, food can be transported to stores anywhere globally.
In early
1990’s, the involvement of foreign markets and their idea of economic
integration led to Globalization. Though Globalization lays its grounds back to
1492, still it got into practice from early 1990’s. Globalization in itself was
indeed revolutionary in the Beverage Industry. Due to Globalization, the
growing importance of international trade and trading in the beverage industry
has multiplied and improved ever since. According to a research conducted in
Canada, statistics show that the growth in the food and beverage industry from
1972-1990, had seen an aggressive increment with a marked percentile from 58%
to 64% of the total Agri-food trade. To state statistically, the juices
category solely in the beverage industry had a net worth of $452 billion in
2012
Demographical
disparities in the Indian geography lead to requirement of diverse products in
varied regions. For instance, the inhabitants in the southern region of India
prefer dust tea while the inhabitants in the western part crave for lose tea.
The southern part of India also prefers to consume coffee in large quantity.
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